The amazing brewmasters over at Blue Moon Brewing Company put their own unique twists on classic beer recipes. Just like artists. We decided to take a literal approach to this Artfully Crafted metaphor. The result was a surreal universe where brewing, ingredients and art all blended into hoppy deliciousness.
Blue Moon’s first national TV ad was a big deal for the brand team and CMO. They wanted the craft integrity of Blue Moon to shine through a heavily produced and polished medium.
We created a surreal stop-motion film about the magical transformation of brewing ingredients into beer. Fun fact. The motion control rig we used for the camera work was used on the set of Empire Strikes Back. Childhood dreams do come true.
The campaign was extended into print. And the ads were used at retail and framed for bars.
We turned out-of-home advertising into experiential and sampling opportunities. Folks at beer and wine festivals were able to taste some beer and paint a mural. Then we turned those murals into outdoor ads.
When we started this campaign Blue Moon was just behind the industry leader, Sam Adams. After the television rolled out Blue Moon was firmly number one. Beer Business Daily credited the advertising effort as a key factor, and the Effies agreed.
Copywriting
Concepting
Creative Strategy
Brand Voice Development
Naming
Social Media Strategy
Digital Integration
Client Presentations
Incremental Sales
Music Supervision